Definition of Brochure
A brochure is an informative paper document for advertising, which can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform potential customers or members of the public of the benefits. They are usually distributed inside newspapers, handed out personally or placed in brochure racks in high traffic locations.
Purposes and Functions of Brochure
The main purpose of a brochure is to extend the reader’s knowledge on one specific topic in which the brochure centers around.
A good brochure can help capture the attention of potential customers and it is cost-effective and pocket-friendly than product advertisements on magazines and newspapers. What’s more, brochures can be kept for future reference rather than disposed of after one read-through.
Types of Brochure
A brochure has many different types and each type has got a different role to play. It can be classified into following 4 types according to its format and layout.
Gate Fold Brochure
This is a pretty uncommon brochure because of its expensive cost, which has a great influence when it is used appropriately. Its inward folding design makes it convenient to carry and its paper quality is very high thus readers can keep it for a long time.
Bi-Fold Brochure is found among us every day. It is one of the most popular and widely used brochure types around, while has a more formal layout than tri-fold brochures. It mainly used for product catalogues and presentations, trade shows and corporate meetings , etc.
It is easy to know this is a three folds brochure according its name. And this is a pretty common and brochure that we can see it everywhere. This brochure has enough space for designers to present information and design interesting thus attract more attention of reader.
A Z-Fold brochure, basically an accordion fold, is a great brochure folding option because of the versatility it provides. Designers can separate each element by making each panel stand alone, or design the brochure so that it opens out to a full spread with one large, dramatic photograph.